Joyphie Jiamin Yu is studying fashion design in Esmod Berlin. Her passion for fashion design, creative concept developing, styling, buying and journalism brings her incessant pursue of the inside-industry knowledge. She is one of the new young generation of the fashion creatives who would dedicate to the ecstatic  yet competitive fashion wave. 


Floren le’Tine—-


The Café de Flore in Paris, where from the late 19th century to the beginning of 20th century the intellectuals gathered.

The Flore stands for Flora, a Sabine-derived goddess of flowers and of the season of spring-a symbol for nature and flowers


A sound Joyphie adores from French language.


From Argentine. It generally represents Joyphie’s desire to conduct a journey to Latin America.